Unlike the British, we drag out the national elections until everyone (mostly) is simply worn out. The result seems to be that we become susceptible to professional messaging. Advertising works, otherwise they wouldn't spend money on it.
Along the way the hype and hyperbole continue to rise. To provide some actual information in this "silly season" I've come to rely on "fact check sites."
Proceed at your own risk, many "facts" don't align with the messaged being broadcast - on both sides