There is a tendency in some of agile communications to mix up self actualization of the staff with the stewardship responsibility for spending other peoples money. We must have staff working the project who want to work on the project. They need the right tools, training, facilities, support systems. They need good management. They may even need free lunches and foosball tables. But their goal is to produce value for those paying for their skills and services.
But the very core thing they need is the notion that they work in a business. That business has to make money for them to continue working there. The self actualization aspects of the project and business are funded by the revenue of the business.
On a proposal long ago, a Bix 6 accounting firm partner who was helping us write a large IT support service proposal for a government agency reminded all of us of a simple strategy - our customers have money and we want it.
Below is an invited talked a gave recently to a supplier of project management tools - Safran Norway. This talk used the case study of Rocky Flats Environmental Technology Site (RFETS), which is a politically correct term for one of the worst nuclear waste sites on the planet - at least until it was cleaned up and secured. Sellafield now holds that distinction. I was a manager of project managers there, working under the paradigm of Positive Deviance.