The confusion between "Earned Value" and "Business Value," is common. It's wrong of course, but common.
Here's a way to discover the "business value" view of a project.
Business Model Generation shows how to model the elements of the business that generate value. With this model, the "value" to the business of the outcomes of a project can be connected with the work effort and productivity of that work effort using Earned Value.
With these two "values" all the confusion, mis-information and general whining about EV and it's not measuring "business value" can be ended and everyone can get back to work generating value for both side of the equation - for the customer and for the project.