“Nobody wants to buy sour milk.”
- Tim Cook, new CEO of Apple, when asked why spending is high on supply chain and manufacturing at Apple.
When we talk about optimizing the throughput of product development, nobody seems to do it better than Apple. In the book Competing Against Time, about using supply chains as a strategic weapon in business, this notion of capturing the market through supply chain and delivery direct to the buyer is part of the culture. See Apple's Supply-Chain Secret? Hoard Lasers, for more background.
