Would you tell me please which way I ought to walk from here? asked Alice. That depends a good deal on where you want to get to, said the Cat. I don't much care where - said Alice. Then it doesn't matter which way to walk said the Cat - from Alice's Adventures in Wonderland
If you have no Plan, no Product Roadmap, no Release Plan, no assessment of what impediments you'll encounter along the way, no estimates of the effort and cost to reach your destination, no estimates of what performance and effectiveness attributes are needed to fulfill the customer's needed Capabilities, then you'll end up just like Alice.
On the path to nowhere
